Web Traffic Analysis
There are a number of sophisticated tools available online that enable us to measure and report back on the success of your search engine marketing campaign. Unlike offline marketing where it is said that 50% of your advertising budget is wasted but there is no way of knowing which 50%, online marketing benefits from tools such as Google Analytics which tells us exactly what we need to know.
At Rocketfish Ltd we believe in keeping things visible and install Google Analytics to our client' websites from the very beginning of their relationship with us. Providing a constant flow of easy to understand traffic reports in both graphical and textural format it educates us with statistical information about your website.
Web Analytics provide us with details about where your web site visitors are coming from, what they are doing on your site, whether they are doing what they are supposed to be doing and, of course, where they are leaving from. Using this information we can track the performance of each element of your SEM campaign enabling us to adjust your strategy accordingly.
For more on how we can help to increase your search engine rankings please call one of our advisors today on 01253 693488 or email us at firstname.lastname@example.org
Images on website courtesy of advertising archives