Viral marketing or word of mouth advertising is the act of leveraging your customers and prospects to do your marketing for you. In order to do this you need to provide them with something which is entertaining. This could be a funny video, a shocking image or an interesting audio recording that makes someone want to share it with their friends, family or colleagues.
The emergence of social networking sites, blogs and media entertainment sites such as YouTube have made word of mouth advertising online big business with some organisations finding increased consumer interest through this channel alone.
However, with the majority of viral campaigns now based around images, video or audio features in order to grab the audience's attention, many companies are turning to specialist digital marketing agencies such as Rocketfish Ltd to help them plan their viral marketing campaigns.
As part of your wider search engine marketing strategy our SEO and viral marketing consultants can help you to plan, build and manage an online viral campaign. Our unique incentivised data capture system for example, provides a great talking point as the vouchers and giveaways are of intrinsic value to the recipient, who will soon invite their friends and colleagues to sign up for the free prize too.
To find out more about viral marketing and how your business can benefit from it, speak to one of our advisors on 01253 693488.
Images on website courtesy of advertising archives