Traffic Conversion

Driving large amounts of traffic to a website will all be in vain should the traffic not convert into sales when it gets there. Having spent a great deal of time and money optimising your site, improving your search engine positions and generating quality traffic through diligent keyword research, the next stage of your search engine marketing strategy should be converting that traffic into sales.

But how exactly do you go about this? The first thing you need to consider is the design, usability, and functionality of your website. Research over the years has shown that web users no longer use the web in the same way. In fact, according to web usability Guru, Jacob Neilson, web users today no longer enjoy the surfing the internet but want to find the information they are looking for and get back to doing what they were doing.

With this in mind an over complicated site that requires a great deal of effort from a visitor in order to get the information they require is not likely to convert high levels of traffic. Therefore it is important to consider; how easily a visitor find the information they are looking for? And how accessible is that information? If the information is not available quickly and with very little effort from the user you could lose a valuable visitor. The same can be said for websites that give away a bit too much, as websites that contain heavy levels of content may provide the user with no reason to get in touch.

Here at Rocketfish Ltd we have devised a number of different techniques to help our clients convert traffic into sales and can help you with the usability, functionality and accessibility of your website alongside the implementation of targeted content and data capture points and finally with comprehensive traffic analysis reports that provide full visibility of your website traffic and conversions.