Recent years have seen the emergence of a new marketing phenomenon. The appearance of social networking sites such as Twitter and Facebook, which has been credited as the fasted growing internet site in the world, have opened the doors to thousands of potential business prospects through brand awareness and carefully crafted social media marketing campaigns.
Advertising on the public profile pages of sites such as Facebook gives businesses the opportunity to reach out to over 50 million users, and thanks to targeted ad campaigns businesses can now direct their advertising based on the profile of their current customer base. The benefits of social media advertising do not stop there. As well as geographically targeting, Facebook also allows you to target by age, sex, standard of education, religious beliefs, and even favourite authors and movies.
Social networking or social media advertising has many advantages in the same way that viral or word of mouth advertising for increasing brand awareness and for reaching a specific audience. Its one limitation is that social media advertising does not allow for individuals who are actively searching for a particular service or product in the same way which traditional search engines like Google do.
For this reason social networking should be considered as part of a wider SEM strategy in order to see the best results possible. As a full service digital marketing agency Rocketfish Ltd can help you to plan and develop an effective social media campaign as part of your bespoke online marketing package.
For more information about social media marketing and how a social networking campaign may benefit your business please contact one of our advisors at 01253 693488 or email us at email@example.com
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