Rocketfish: Search Engine Marketing

SEO (Search Engine Optimisation) is now an essential part of any companies marketing mix. So whether you have found your way here because you are new to SEO, or because you have a wealth of experience and are looking to improve results, the team at Rocketfish can help.

This is basically tidying up your web site so that Google and the other major search engines can read it and understand exactly what you do. It is important to understand that Google treats each page of your web site as a separate entity; and so it is vital that you carry out On Page SEO on every page.

If you could imagine taking the Yellow Pages for every town in the country and then tearing out the index and content pages then scatter all the internal pages across the floor and try to find a "Plumber in Manchester". This is just like the internet with billions of random web pages all over country (and World). Google and other search engines are simply the content and index pages and help you the searcher to quickly find things. Therfore the first thing you need to do is ensure your pages appear in the relevant section of Google's index.

On Page SEO includes things like adding Keywords and Phrases to the Meta Title, Meta Description, Header Tags, Structuring your Content in the correct way,ensuring you match relevant keywords to the content on your page,accurate keyword selection plus much more.

Again, in simplistic terms "On Page Optimisation" typically accounts for about 25% - 30% of what Google is looking for when it decides who goes on page one of their listings.

This is without doubt the most important factor and is effectively Link Building. If another web site links to you then Google sees this as a vote of confidence for your web site. If a web site within the same or similar industry links to your web site then Google sees this as a strong and more valuable vote of confidence (relevant link). If a highly valued web site within the same or similar industry links to your site then Google see's this as an even more valuable vote of confidence (relevant authority links).

The web site (or more accurately web page) with the best One Page SEO and the most inbound, high quality, relevant links will reach the top of Google.

The most diffcult part of any SEO Campaign is Link Building (particularly for Small Business Owners) and therefore it is essential that you partner with a company that can help you deliver a consistent and regular level of high quality relevant links.

Without a quality link building strategy you will never reach page one of Google Link building and link Popularity are the most important factors when it comes to reaching page one of the major when it comes to search engines and accounts for approximately 70% - 75% of what Google are looking for.

Google has made more significant changes to the way it judges web sites and how it rank them in its search results in the past 14 months than it has in almost its entire history. There has never been a more important time to find and work with a trusted SEO Company, one who can manage the constant changes, one who can consistently deliver quality links and one who has a proven track record of working with Small to Medium sized business

Rocketfish Limited has been delivering full service end to end solutions for well over twelve years now and has helped over 1500 companies achieve incredible success online- even with the most limited of budgets.