Rocketfish: Search Engine Marketing

Why? What exactly is it going to do for me? How exactly will it generate quality leads or sales?

These are the questions that small businesses should be asking Mr Techno Boffin.  All Techno Boffins like to deal with the new, new thing and social media is exactly that however the jury is very much out as to how Twitter, Delicious, Digg, LinkedIn etc. are going to deliver top quality leads to small businesses.

There is little doubt that these platforms can assist in customer engagement and certainly link building but most small businesses need leads and they need them quickly.  So if you are going to try this form of online marketing make sure you have a clear strategy, clearly defined targets and a measurable delivery plan from your SEO company.

Facebook is definitely worth consideration if you are B2C however B2B is a little more challenging.