Rocketfish: Search Engine Marketing
Frequently Asked Questions
Search Engine Optimisation and Search Engine Marketing are relatively new disciplines and as a result the industry that has grown up around these disciplines is also still relatively new and therefore still finding its own feet.
With this in mind it is often very difficult for customers to understand and therefore difficult to make an informed decision as to how and where to spend their money. If you put 10 so called “SEO” experts in a room they would all come up with different ways to solve the same problem!
The industry has grown up with technical experts who understand algorithms; data base architecture, code writing, web development etc. but often struggle to put this knowledge to any real commercial or practical use.
Meet the Panelists
Asking questions on behalf of all small to medium sized business owners.
From the university of no common sense answering questions with no commercial or practical use.
from the university of real life answering questions on a commercial basis that deliver real value.
Detailed below are some frequently asked questions and we have taken a “tongue in cheek” approach to answering them based on a typical technical experts purist view on certain subjects (but with no commercial or practical application) and a more commercial approach designed for small to medium sized businesses (SEO that works without breaking the bank).
If I get my web designer to improve my web site will this get me to the top of the search engines?
How do I generate links to my website?
I understand that you can buy links, is this adviseable?
Will I get banned from Google for bad links
Is it true you can't guarantee Search Engine Optimisation?
Should we be using Social Media?
If I get to the first page of Google, is that enough?
Images on website courtesy of advertising archives