Rocketfish: Search Engine Marketing

Far from it! Techno Boffin is correct in that Google accounts for upwards of 65% of all UK search traffic however it is absolutely essential that small business owners consider why they want their web site at the top of the search engines?

If it is purely for brand awareness then simply being on the first page of Google is probably enough - if however it is to generate more sales and more leads then being on the first page of Google alone is far from enough.

Over 90% of all search engine optimisation and search engine marketing companies in the UK focus on generating first page positions for clients they do not measure traffic increases, and they certainly do not measure leads or sales!

If your primary focus as a business is to generate more leads and sales then you need an SEO company that has the mechanism to generate and measure leads and can demonstrate not only a proven track record of achieving Google positions but also can demonstrate how many leads they have generated.

If the SEO company you are looking at cannot measure increased positions, increased traffic, increased leads and increased sales then they are the wrong company for you.

For a top quality Search Engine Optimisation campaign you need:

• Accurate keyword selection – Traffic generating phrases
• Excellent “on page” optimisation
• Quality & sustainable link strategy
• “Sticky site”
• Good site navigation
• Compelling site description (once you reach the first page)
• Top quality data dapture mechanisms
• Lead management software
• Re-marketing software
• CRM
• Email marketing
• Reporting – Clear visibility on increased positions, increased traffic, increased leads & increased sales

For small businesses this needs to be affordable, manageable and easy to implement & use.