Performing an SEO analysis offers us an insight into how your website is currently performing and how well optimised your website/webpage is for a specific key phrase. By completing an SEO website analysis of your site and comparing it to the top ten results pages of the search engines, we can gather information and put together a detailed plan of recommendations in order to boost your rankings for a specific key phrase.
When completing an SEO page analysis there are generally two measures to be considered; Relevance and Popularity.
Relevance in this case refers to the degree to which the content of the page returned in a search matched the users' query intention and terms. The relevance of the page will increase should the terms or phrases queried by the user occur multiple times throughout the page, and importantly in the headlines or sub headers of that particular page.
Popularity refers to the relative importance, measured via citation (the act of one work referencing another, as often occurs in academic and business documents) of a given document that matches the user's query. The popularity of a given document increases with every other document that references it.
As the search engines determine their results pages based on the relevancy of your website to the given search phrase and how popular your website is as a resource and authority on the given key phrase, a comprehensive SEO analysis enables us to get a clearer picture of what needs to be done to improve your online profile.
For details about our SEO website analysis services please contact us on 01253 693488 or via email at email@example.com.
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