Rocketfish: Search Engine Marketing

There is an old saying that goes “You can’t manage what you don’t measure” and with online marketing, visibility of your results is essential in order for you to measure the success of your SEM strategy. Whether you are carrying out a simple PPC campaign to test some new search terms, starting out on an email marketing campaign or measuring the effects of an online PR promotion, all your marketing efforts require measurement.

At Rocketfish Ltd we benchmark the efforts of our search engine optimisation campaigns by first analysing whether your site has any current visibility on the major search engines and if so under which key phrases. In the next stages we will agree with you which key phrases are of most importance to you and begin your optimisation tracking the progress of our work on a month by month basis.

Reports will be sent to you on a monthly basis but all Rocketfish Ltd clients will have access to live reports so that they can monitor the work that we are doing and the impact that work is having on their listings on the major search engines. We also add Google Analytics to all our clients' websites as standard providing a constant flow of easy flow of easy to understand traffic reports.