Rocketfish: Search Engine Marketing

Press Releases have traditionally been associated with offline marketing strategies and were reserved for important announcements such as a major acquisition or the release of a new product or service. Public relations of this nature were also conventionally left to larger organisations with big corporate marketing budgets.

The explosion of user generated content, on blogs and social media sites such as Twitter, Facebook and MySpace has replaced the once heavily edited and censored corporate content that was drip fed onto the internet by large organisations and the media.

Together with the emergence of online press release distribution sites, news aggregators, blogging, social networking and bookmarking, this new found content freedom has enabled smaller organizations and individuals to utilise PR channels in order to increase their brand awareness.

Providing your online press release is of some interest to your web audience these press release distribution networks such as PR Web and PR Leap now make it possible for SME's to use PR in a way that they have never been able to before.

They offer companies of all shapes and sizes the opportunity to use the power of the web to distribute content globally, reaching thousands of journalists, bloggers and other businesses within a matter of minutes, getting you noticed and importantly more customers to your website.