Rocketfish: Search Engine Marketing

Pay Per Click marketing (PPC marketing) is a pay-for-performance advertising technique that enables businesses to bid on key phrases used by customers when searching on the major search engines. With PPC marketing, it is possible to achieve first page rankings across all the search engines almost immediately, providing you have the money to do so.

As the Pay Per Click bid system allows website owners to bid for the top positions based on how much they are prepared to pay for each visitor the advertisement generates the success of any PPC marketing campaign depends on two things; the money to bid for highly competitive key phrases and a high quality advertisement to take visitors to a relevant landing page.

The advantage of Pay Per Click marketing is that it enables you to test the effectiveness of specific key phrases that you may also be trying to target in your organic SEO campaign. By setting a budget, ensuring that those who click your advertisement go to a relevant landing page and by making sure that an analytics package monitors the visitors' behaviour when they arrive, you can quickly build up a long list of effective key phrases to target as part of a longer term SEO strategy.

With PPC however, it is very easy to find yourself wasting your marketing budget on expensive keywords that generate limited traffic, or that generate lots of irrelevant traffic. There are however a number of features to help you control your paid search spend. These include allowing you to set a maximum to what you a willing to spend for each click, a total budget per day and set up ad campaigns that will only be shown in certain geographical locations at certain times of the day.

Having seen a huge growth in popularity Pay Per Click marketing is part of any good search engine marketing strategy either on its own or alongside an ongoing SEO campaign. With Google accounting for nearly 90% of all search engine traffic in the UK, Rocketfish Ltd can help to deliver targeted traffic through Google Adwords as well as helping to boost exposure across some of the smaller search engines such as MSN and Yahoo!

Our PPC consultants are experienced paid search advertising professionals and can help you to build, monitor and improve your PPC marketing campaigns. Working with the latest PPC technology they can help you to run PPC management effectively, lower your CPC (Cost Per Click) and increase your return on investment.