Rocketfish: Search Engine Marketing

When the search engines come to rank your website they will do so based on a number of criteria. Whilst high quality content containing your target keywords will help, another criteria that must not be ignored is that of quality inbound links.

During the early days of SEO the appearance of a particular search term throughout your content would have been enough to make you visible in the search results. As interest in the web increased and the number of companies buying domains and using their website as a marketing tool went up, the search engines needed to find another way in order to rank the pages in a useful order.

Leading the way Google came up with the Page Rank system, a system which gave each page on the web a points score, and the higher your points score the better your chance of getting ranked. In order to score well Google began to consider the number of links pointing to a particular page, by judging the volume of links, the relevance of the links to the search term in question, the search engine would determine how many points you got.

Should a website have a number of links from pages of a relevant nature and that already had a good page rank (point score), those links would be worth more to the website being linked to (your website would essentially be sharing points with other relevant websites). For example, a photographer looking to improve his rankings for the term "wedding photographer" will gain points if his site has many links from pages about florists, photographers, and dress hire shops.

SEO Link building quickly became an important element of search engine optimisation and search engine marketing and remains so today. Rocketfish Ltd delivers a comprehensive link building service as part of our overall search engine optimisation strategy. Using natural link building techniques we deliver a flow of high quality inbound links that will boost your sites importance and ultimately increase your listings.