SEO Case Study - Great Guns

Total first page positons at the start of the project

Total first page positions today:

228

Detailed below is a sample of phrases where Great Guns had zero first page presence on Google prior to the project starting. After the Rocketfish “optimisation programme” they now appear on the first page of Google.

The spread sheet shows the phrases achieved by Rocketfish for Great Guns and highlights how many searches there were for that phrase last month along with how much it would have cost Envirofone had they used Pay per Click instead of organic Search Engine Optimisation. The figures are based on a click through ratio (CTR) of 4% and the monthly search volumes and cost per click are taken from Google’s own reports.

You will also see at the bottom of the spread sheet is the annualised cost of pay per click for these phrases against the annualised cost for using Rocketfish (most of Rocketfish’s clients pay a monthly fee) and the savings involved.

Keyword	Monthly Searches	Estimated CPC	CTR	Monthly Cost
Lead Generation Company	5400	£5.97	216	£1,290
B2B Sales Lead Generation	880	£0.04	35	£1
Sales Lead Generation	49500	£5.46	1980	£10,811
Lead Generation Business	14800	£6.85	592	£4,055
Targeted Sales Lead Generation	320	£5.40	13	£69
Telemarketing	2740000	£3.77	109,600	£413,192
Telemarketing Phone Calls	1600	£2.04	64	£131
B2B Lead Generation	8100	£5.73	324	£1,857
UK Lead Generation	2900	£5.62	116	£652
Telemarketing Companies UK	590	£4.83	24	£114
Telesales UK	2400	£3.25	96	£312
Telemarketing Company UK	320	£2.83	13	£36
B2B Lead Generation Company	260	£0.04	10	£0
Sales Lead Generation UK	320	£6.92	13	£89
Sales Lead Generation Company	590	£0.04	24	£1

Totals:	2827980	£3.92	113119.2	£432,609

Rocketfish Costs (Annualised)	£8,000
Pay Per Click Costs (Annualised)	£5,191,310
Annualised Savings	£5,183,310

Rocketfish: Search Engine Marketing

Keyword

Monthly Searches

Estimated CPC

CTR

Monthly Cost